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Advocacy groups and poitical campaigns are a key audience of a new tool that aims to help groups or companies connect their e-mail lists with social media discussion.
The new company, Attentive.ly, was co-founded by Cheryl Contee and Roz Lemieux of Fission Strategy, who both have many years of experience working for political and advocacy organizations.
Even as social media has become an increasingly important communication tool, many advocacy organizations have had a difficult time justifying spending money on it, Lemieux said in an interview.