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They call themselves “Les Pigeons” — in French, “pigeon” is slang for “suckers,” easily fooled and easily abused. The name was adopted by a group of young Internet entrepreneurs who at the beginning of October launched an online campaign in protest of the government's planned tax hike, which they said would hurt small businesses. Prominent French bloggers like The Liberal Parisian and Kelblog published posts in support of les pigeons while the Twitter hashtag #GEONPi trended and the campaign caught the attention of the mainstream media. In a practically unprecedented instance of a social media campaign affecting government policy in France, les pigeons were successful: President François Hollande’s government rolled back its planned tax hike.